UAE Farm Calls On Residents To Buy Local Produce


Madar Farms head of operations Kyle Wagner said it will help support sustainability

Madar Farms head of operations Kyle Wagner has implored UAE residents to buy more locally grown produce.

Speaking during a panel discussion at New York University Abu Dhabi, Wagner said that doing so can help support sustainability and contribute towards solving food and water security.

A UAE-based company, Madar Farms uses hydroponic vertical farming that allows it to grow fresh produce in the country’s arid conditions while using 95% less water than traditional farming.

The company is currently working with the wider industry and education authorities to support the UAE government’s National Food Security Strategy 2051 that aims to solve the region’s food problems and provide enough nutritious food all-year-round.

At the Cooking the Nation: Global perspectives and local insights on culinary nationalism and diplomacy panel discussion Wagner, said: “At Madar Farms, education is already a big part of what we’re doing. Whether that is attending conferences or launching a school sustainability program, creating awareness of what we do and helping people understand what we want to achieve is important for us.

“We are living in a diverse country where the supermarkets are full of different ingredients and products from many different countries. Sometimes, we do not look at which country vegetables come from but if we can help adults to think carefully and choose a UAE-grown produce instead of one from another country, then we are going in the right direction.

“At schools, we launched a sustainability program ‘Sustainable Futures’ where students are getting hands-on learning experiences. This has been a great success so far as it gives them an opportunity to learn more about pressing environmental topics. And by engaging with the younger generation, we can create that change that can have a long-term effect.”

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